Still wondering what Badgie can do for your club? See you at a demo.
YOUR WHOLE SPORTS CENTRE, IN ONE PLACE
Manage students, payments, communication, activities and recognition from a single platform.
A CRM DESIGNED FOR YOUR SCHOOL
Tailored for a GOLF school, Badgie enables you to manage students, groups, coaches, communicate via WhatsApp, or monitor results.
One system for every stage of a golfer
From the child starting at the school to the player getting ready for a US university, and the tournament where they all compete.
Schools
Junior schools that families love
Every child moves up through levels and earns badges to take home. Families get a progress report on their phone.
Groups, attendance, payments and messages, from the same dashboard.
- Level badges
- Reports for families
- Payments and receipts
- Groups and attendance
High performance
High performance with real data
Each student's TrackMan sessions land in their profile automatically, with every shot and video.
Video analysis with drawings on the swing, physical and technical assessments, and the RFEG handicap updated every morning.
- TrackMan
- Video analysis
- Assessments
- Daily RFEG handicap
CollegeFrom the club to US college golf
Every player has a profile with their handicap, results and videos, ready to show to US university coaches.
Programmes like UGP run their season, events and each player's progress in Badgie.
- Player profile
- Results and videos
- WAGR events
- Season tracking
TournamentsChampionships, leagues and rankings, without spreadsheets
Entries, live scorecards and rankings that update themselves.
With Badgie 3D, the real tournament course in 3D so every player can walk it before teeing off.
- Entries
- Live results
- Rankings
- Badgie 3D
Badgie Golf · the player app
Your golf, in your pocket and on your wrist
The app our clubs' students play with, and any golfer can use. Free to start.
- Live scorecardFUN or PRO mode, rounds with friends and games like Skins or Match.
- Built-in GPSDistances to the green and hazards on every hole.
- Official RFEG handicapConnect your licence and it's up to date every morning.
- StatsStrokes gained, dispersion and how your game evolves.
- Apple Watch and GarminLog your shots without taking out your phone.
- Holes in 3DWalk every hole in 3D before you play it.
Check your RFEG handicap
Type your name or licence to see your exact handicap, club and licence as published by the RFEG. Free, no password.
An AI team that works with your club's data
Badgie Agentic reads your club's real data with more than 270 tools, proposes actions and carries them out with your approval, or on its own wherever you delegate.
In golf, it also works with TrackMan data, swing analyses and GolfManager.
- Web
- Badgie Agents
- MCP
- CLI
You talk to it on the web or in the Badgie Agents app, it messages families on WhatsApp, and it connects to Claude or ChatGPT through MCP and to the terminal through the CLI.
270+tools
- FinanceUnpaid fees, reminders and cash
- CalendarClasses, events and attendance
- RecruitmentLeads and trial classes
- StudentsRecords, families and sign-ups
- BadgesCollections and recognition
- Community managerPosters and social media
- AnalystKPIs and board summary
- RetentionDropout risk and re-engagement
- Sports coachReports, training and progress
The virality of the badges attracts new students to your school, fosters loyalty, and discovers new ways to monetize your club or school.
See how Badgie works. Try sending badges, class instructions, or a sports report.
UGP, Golf Coaching Academy and the Royal Golf Federation of Madrid school already run on Badgie.
University Golf Program
University programme · Málaga
University high performance: assessments, WAGR events and every player's progress through the season.
Golf Coaching Academy
High-performance academy
TrackMan connected, video analysis and reports for every student at the academy.
Escuela de Golf RFGM
Royal Golf Federation of Madrid
The federation school: groups, level badges, rankings and the whole season in Badgie.
A caddie who knows you, on WhatsApp
Morris analyses your swing videos, knows your handicap and tells you what to practise. You write to him like a friend and he answers like a coach.
For clubs: the same engine analyses your students inside Badgie, with each one's history.
Free Morris tools: handicap, club distances, green fees and tripsmorris.golf
Integrations
Connected to everything golf already uses
- TrackManEach student's sessions land in Badgie automatically, with every shot and video.
- RFEG handicapEvery player's official handicap, updated every morning.See how it works
- GolfManagerThe club's students, bookings and prices, in sync.See how it works
- Apple Watch and GarminShots and score from your wrist.
- Badgie 3DReal courses in 3D for tournaments and for preparing each hole.See how it works
- Scorecard scannerTake a photo of the paper card and the round is saved.
Everything Badgie does for your golf club
Daily RFEG handicap, TrackMan, live scorecard, AI swing analysis, Apple Watch and school management: the most complete golf ecosystem built for clubs and academies.
Player developmentCan Badgie track each golf player's development?
4
Level-based pathway — Levels with goals the coach ticks off one by one; when a level is complete, the player gets a badge and the family gets notified.
Where: Coach app · Family app · AI agent
Drills with personal bests — Every attempt is recorded: personal best, progress and a leaderboard per drill.
Where: Web · Coach app · Family app · AI agent
4-pillar golf methodology — A framework for the golf school that structures training, play and progression.
Where: Web
Public recruiting profile — A public player profile with sporting and academic data, built for scouts and US universities.
Where: Web · Public page
EvaluationsHow are players evaluated in Badgie?
8
Sport reports — Your own templates with 1-5, 1-10, A-E or progress scales; the coach scores and the family receives the report card.
Where: Web · Coach app · Family app
Evaluation matrix — Players by question, with averages and the status of every report, so the director sees the whole team at a glance.
Where: Web · AI agent
Evaluate on paper and scan — The coach scores on paper, snaps a photo and the evaluation is digitised.
Where: Web · Coach app · WhatsApp
AI-written comments — AI writes the report comment in the family's language from the coach's notes.
Where: Coach app
Trial session report — Evaluate the candidate and send the family a report before they sign up.
Where: AI agent
Behaviour per session — Good, average or poor per player and session, with a reason and a coverage traffic light per coach.
Where: Web · Coach app · AI agent
Training diary — Questionnaires players fill in after training, with analytics on answers and participation.
Where: Web · Family app
Quarterly golf reports — A progress report for every student each quarter.
Where: Web
Video and mediaDoes Badgie have video and video analysis for golf?
11
In-app video analysis — Record or pick a video, draw lines, arrows and angles on it, add a voice note and send it to the player. For any sport.
Where: Coach app · Family app
Photo and video uploads — Coaches upload videos from their phone and assign them to players or the whole group; families get notified in the app or on WhatsApp.
Where: Coach app · Web · WhatsApp
Club media management — All the club's photos, videos, links and PDFs organised by player, with bulk upload, team photos and a public link to share.
Where: Web · Family app · Public page
Coach notes with video — Session notes with text, photos, videos and audio that the player sees in their app.
Where: Web · Coach app · Family app
Photo annotation — Lines, arrows and text on a photo to explain a position or a movement.
Where: Coach app
Drill library with video — Drills with a tactics board or video, with up to 12 videos, photos or YouTube links each.
Where: Web · Coach app · Family app
Video courses — Courses of videos and PDFs assigned to groups, with progress per player and automatic AI video summaries.
Where: Web · Family app
Video in badges and reports — Every badge and report can include photos and videos of the moment.
Where: Web · Coach app · Family app
Full-screen video analysis — Web analysis with line, arrow, circle, text and angle tools; download the video with the drawings on it.
Where: Web
AI swing analysis — The golfer records their swing and in 1-2 minutes gets key moments, prioritised faults, tempo, a measured skeleton and drills.
Where: Badgie Golf app · Coach app · AI agent · Public page
TrackMan videos — The video of every shot from TrackMan sessions lands in the student's gallery and in video analysis.
Where: Web
Performance dataWhat golf performance data does Badgie collect?
12
TrackMan — Sessions imported automatically every hour, a player profile with progress, gapping and 3D trajectories, leaderboards, challenges and official benchmarks.
Where: Web · Family app · AI agent
Any launch monitor — A photo or PDF from TrackMan, Foresight or FlightScope is read by AI and saved to the student's profile.
Where: Web
Daily RFEG handicap — The official handicap of every federated student, updated every morning, with progress and tournaments.
Where: Badgie Golf app · Web · Public page
Live scorecard — Shot by shot from a phone or Apple Watch; the coach follows it almost live.
Where: Badgie Golf app · Apple Watch · Web
Strokes Gained — Where each player gains and loses strokes, compared with their handicap.
Where: Badgie Golf app
Insights against your handicap band — Eight categories (scoring, fairways, greens, putts, scrambling, penalties…) compared with golfers of your handicap band, with your biggest leak in strokes per round and Morris to explain it. Free.
Where: Badgie Golf app · Web · AI agent · WhatsApp
GPS and dispersion by club — Distances to the green and the real dispersion of every club, shot by shot.
Where: Badgie Golf app · Apple Watch
Strava and Garmin — Weekly load, acute:chronic ratio, alerts and comparisons for connected athletes.
Where: Web · Family app · AI agent
Session intensity and timing — Planned versus actual intensity and the effective time of every training session.
Where: Web · Coach app
Dropout risk — AI spots which players are dropping off before they quit.
Where: Web · Coach app · AI agent
Injury reports — Injuries with their circumstances (region, type, mechanism, onset), treatments, tests and private documents, medical and sport discharge, and injury statistics per team; internal to the medical staff, never shown to families.
Where: Web · AI agent · MCP
Daily medical status and treatment table — Fit/Limited/Out status per player carried day to day and read by call-ups and availability; physiotherapy and rehab sessions, clinical history by section, weight and anthropometry.
Where: Web · AI agent · MCP
CompetitionDoes Badgie handle golf competition and match days?
5
On-course outings — Weekly selection, groups by handicap, transport and notifications to families.
Where: Web
Rounds with guests — Share a link and guests keep score with no app or sign-up, with Skins, Match and a live leaderboard.
Where: Badgie Golf app · Public page
Pools and societies — The club's weekly competition with a yearly ranking, its own handicap and a pot, no Excel needed.
Where: Web · Badgie Golf app
Golf games with side bets — Twelve formats in the same round: Stableford, Medal, Match, Skins, 2v2 Fourball, Sindicato, against par or bogey, Max Score, Nassau, Vegas and Wolf, with automatic presses and a live board.
Where: Badgie Golf app · Public page
Tournaments and leagues — Group stages, knockout brackets and leagues with rankings.
Where: Web · Family app
Academy managementCan Badgie run the whole academy?
6
Session planner — Sessions built in blocks, a drag-and-drop grid for the whole season, Excel import and a tactics board in the app.
Where: Web · Coach app
Calendar and attendance — Lessons, events and matches in every family's calendar; take attendance from the app.
Where: Web · Coach app · Family app · AI agent
Student profiles and Smart Tags — All the information on every student, plus smart tags to segment them.
Where: Web · AI agent
Lead capture and trials — Leads, trial sessions and conversion to students, with the agent handling the follow-up.
Where: Web · AI agent
Staff time tracking — Legally compliant staff time records via WhatsApp, QR or app, with an Excel export for your accountant.
Where: Web · WhatsApp · Coach app
GolfManager — Revenue, debtors, passes and dropout risk from your GolfManager, with the lesson schedule in Badgie.
Where: Web · AI agent
Finance and paymentsDoes Badgie handle fees, payments and invoicing?
4
Fees and payments with Stripe — Recurring fees, online payments into the club's Stripe account, reminders and invoices that families see in the app.
Where: Web · Family app · AI agent
SEPA direct debits — Batch bank direct debits to collect fees across the whole club.
Where: Web
VeriFactu invoicing — VeriFactu-compliant invoices issued from the platform.
Where: Web
Online shop — Kit, equipment and services for sale with online payment.
Where: Web · Public page
FamiliesHow does Badgie keep families informed?
3
Family app — Their child's calendar, badges, reports, videos, messages and invoices on their phone.
Where: Family app
WhatsApp and email — Messages and bulk notifications by WhatsApp and email, with templates and each family's details.
Where: Web · WhatsApp
Club chat — Conversations between the club, coaches and families, with threads per match.
Where: Web · Coach app · Family app
MotivationHow does Badgie motivate younger players?
6
Digital badges — Badges with rarity (common, rare, epic, legendary) for every skill achieved, sent straight to the family.
Where: Web · Coach app · Family app · WhatsApp · AI agent
Collections — Badge collections with a progress matrix per player.
Where: Web · Family app
Golf achievements — Automatic badges for milestones on official scorecards.
Where: Badgie Golf app
Weekly King of the Course — Every week the best gross and the best net on each layout win the crown (King or Queen, Duke or Duchess), with a badge, a push and a public card to share.
Where: Badgie Golf app · Public page
Ghost rival — Play against your best round or your average on that layout, hole by hole, from the live scorecard.
Where: Badgie Golf app
Hole 19, the group feed — Your friends' rounds, the official RFEG ones, achievements and crowns in one feed, with reactions and rounds to join.
Where: Badgie Golf app
Artificial intelligenceWhat does Badgie's AI do?
8
Badgie Agentic — An agent with more than 270 tools that reads the club's data, suggests actions and carries them out with your approval.
Where: Web · Coach app · AI agent
AI agent team — Specialised agents (finance, calendar, badges, lead capture, community manager, analyst…) working for the club.
Where: Web · AI agent
Paper to digital with AI — A photo of a match sheet, an evaluation sheet or a badge sheet, and AI loads it into the platform.
Where: Web · Coach app · WhatsApp
AI video summaries — Transcribes and analyses the frames to summarise every video in a course.
Where: Web
Content Studio — Posters and social media copy generated with AI and published to Instagram, Facebook and X.
Where: Web · AI agent
AI Sport Coach — AI-generated training plans by sport and level.
Where: Web
Paper scorecard read by AI — One photo of the tournament card and the AI turns it into a hole-by-hole round, with the course and players matched.
Where: Badgie Golf app · Coach app · Web
AI caddie and Morris — A caddie in the app and on WhatsApp that knows the player's game and quotes the rule that applies.
Where: Badgie Golf app · WhatsApp
AppsDoes Badgie have mobile apps?
4
Badgie app — One app for coaches, players and families on iOS and Android.
Where: Coach app · Family app
Club-branded app — The app with the club's cover, colours and login, like the Sevilla FC Academy one.
Where: Coach app · Family app
Badgie Golf app with Apple Watch — Live scorecard, GPS, AI swing analysis, caddie and Live Activity, with a native Apple Watch app.
Where: Badgie Golf app · Apple Watch
Badgie Agents app — The club's AI agent team on your phone, with one-tap approvals.
Where: AI agent
PlatformDoes Badgie integrate with other tools?
6
MCP server — Connect Claude, ChatGPT or Cursor to your club with OAuth 2.1 and role-based permissions: more than 120 tools.
Where: MCP
Badgie CLI — Your club from the terminal: `npx @badgie/cli` to query and operate with the same tools as the agent.
Where: CLI
Integrations — Stripe, WhatsApp, GolfManager, TrackMan, Strava, Garmin, AimHarder, RFEG, football federations, Google Calendar and Pipedrive.
Where: Web
Club website — A public club website with a form connected to lead capture, kept up to date by the agent.
Where: Public page · AI agent
Sports directory — More than 34,000 clubs and facilities in Spain, each with a public profile the club can claim.
Where: Public page
Six languages — Web platform in Spanish, English, Catalan, Italian, French and Portuguese; apps in Spanish, English, Italian, French, Portuguese and German.
Where: Web · Coach app · Family app